It’s a movement, a campaign, a force to be reckoned with.
reACT is Montana’s teen-led movement against Big Tobacco. reACT joins statewide youth empowerment movements across the country in recognizing the power of young people to effectively take on one of our leading preventable cause of death—commercial tobacco use.
Corporate Tobacco spends millions targeting teens in Montana. They use lies and manipulation. That’s why reACT uses everything we’ve got to fight against them – our brains, our connections and our willpower.
reACT members, called reACTors, can be found all across Montana and we have one thing in common. When Big Tobacco targets us, we don’t just sit there – we take action. We reACT. And we get noticed.